Google Workspace backends for solopreneurs. Apps and tools for people the tech industry overlooks. Everything built to be yours.
I'm a cryptographic engineer turned systems architect and builder. My career started at Indonesia's National Cyber and Crypto Agency (BSSN) — researching cryptography, running security operations, and building systems that needed to be bulletproof.
That background taught me something most consultants never learn: how to think in systems. Not tools. Not features. Systems — where every piece connects, nothing falls through, and the whole thing runs whether you're watching it or not.
Today I design and build business infrastructure inside Google Workspace — full backends that handle client management, financial tracking, project delivery, and team coordination, all connected through Apps Script automation. One ecosystem, already paid for, nothing forced. That's the service I run through Effortless Workspace, a boutique implementation practice for solopreneurs and small teams.
But I don't stop at Workspace. When I see a problem that doesn't have a tool yet — book sellers who can't afford Shopify, market vendors who can't track sales, developers getting garbage Apps Script from AI — I build the thing that solves it. That instinct is how Komunitas VA Indonesia grew to 1,400+ members without a single paid ad, and how I ended up shipping apps for people the tech industry tends to overlook.
I don't set up tools. I design operational infrastructure — connected workflows, automated processes, and structured systems that replace the manual work eating your time.
From production developer tools to storefront platforms to consumer AI apps. Each one started as a problem I understood and ended as something that works.
Production-Grade Google Apps Script Generator
An AI-powered code generator for Google Workspace automation — not another "ChatGPT writes code" wrapper. GASKEUN encodes years of production GAS experience into the prompting layer: proper trigger management, LockService for race conditions, 6-minute execution limits, batch operations to avoid quota hits. The kind of code that survives contact with real users.
Storefront System for Online Book Sellers
A complete web app system that gives online book sellers their own branded storefront — deployed under their own Google account. Each seller gets a product catalog, order management, and automated invoicing. No monthly fees. No platform cuts. Emails come from their own account. 100% theirs.
AI-Powered Communication Decoder
A bilingual relationship communication tool. Mind Reader decodes the hidden meaning behind messages. Fight Detective spots conflict patterns before they escalate. Playful on the surface, genuinely useful underneath — a relationship tool disguised as entertainment.
Voice-Powered Bookkeeping for Small Business
Built for #JuaraVibeCoding. A mobile-first web app for Indonesian small business owners — market vendors, warung owners, street sellers — to record transactions by voice. Speak your sales, they get logged. "Tinggal bilang, langsung tercatat." Built for people the fintech industry ignores.
Business Website, Landing Pages & Lead Funnel
Designed and built the entire EWS online presence — public website, lead capture funnel, strategy call booking, intake forms, and email nurture sequences. Everything from landing page to conversion, built from scratch.
From cryptography labs to business backends to shipping apps — a path that looks unconventional but makes complete sense when you see where the dots connect.
Whether you need a business backend built inside Google Workspace, want to collaborate on a project, or just want to say hello.